If the back to school rush seeing patients, running a business and squeezing in some personal or family QT consumes your thoughts, let’s first identify what Google Plus is.

You are experiencing a gross production boosting financial lifeblood injecting back to school rush this month, right?

If you’re finding it difficult engaging patients and realizing tangible benefits using social media marketing for your dental practice, we’re here to cloud things up for you.

Google+ is Google’s social network. Google+ Local is Google’s locally focused representative slice of business information (and more) within their social network (and beyond).

Using Google+ Local for Dentists equates to first confirming or removing, creating, consolidating, or propagating your chosen listing(s) & profile(s) attached to the correct account(s). The success of which is algorithmically hinged upon just how much Google thinks they know what you say about where and who you are to be worthy of trust, and if they can prove an unknown amount about what you think they should already know about who they think they are kidding.

What is Google+?

Pay no attention to the overly cutesy kitschy romantic comedy soundtrack:

What all this social sharing ultimately boils down to is having your dental practice representation spread across the far-reaching Google+ network.

Aside from maintaining yet another dental social media profile – all with different admin requirements, image specifications, quirks, widgets, whizbangs, and doohickeys – Google Plus offers dentists something all of these other social media sites do not…Google.

Sure Google+ may seem like a ghost town now, especially dentists on Google+.

While hosting Hangouts with study groups or having patients in your social dental Circles may very well seem outlandish at the present time, will it always be that way?

One of the biggest inhibitors to small businesses (dental practices) properly utilizing the set of dental social media & digital dental marketing tools available is a confusing almost punitive sign up and confirmation process – not for Google+ mind you, but for your dental practice’s Google+ Local footprint.

Google+ Local is the real benefit when we’re talking about social media for dentists or digital dental marketing, the primary goal being to acquire and retain new patients.

Whilst business stories claim the highest percentages of sharing, according to this study out of the UK, how does health related content rank in G+ shares?

Health Google Plus for Dentists

5 Ways Dentists Can Use Google+

  1. Hangout with local MDs, Chiros, Physios, Salons, Wedding Planners…whatever…then trade referrals.
  2. Share office updates on technology, equipment, software, communications…etc.
  3. Add ‘Recommended Links’ to blogs, other profiles, or colleagues.
  4. Integrate the +1 button into practice website, blogs, newsletters…
  5. Increase search engine rankings with a Google+ Local page!

Yes, that last one is a direct result of just having a confirmed Google+ Local page.

We didn’t mention building citations and broadcasting more online patient reviews to Google+ Local pages either, think that has a positive or negative impact on a prospective new patient searching for a dentist?

Don’t forget your free ebook Google+Local for Dentists.

Will Google+ be a ghost town forever, will it catch hold, or will it fizzle out?

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