Will You Help Social Dental Network Become A Certified Google Adwords Partner?
This post is totally self-serving, no social media tips, no local seo best practices, no sharing of new patient acquisition secrets, and zero sarcasm about yellow pages ads and direct mail runs.
I am asking for your help and in return I am offering new patients.
In case you don’t know what Google Adwords is, you can watch this video:
In case you prefer to not take 3+ minutes, Adwords is Google’s pay-per-click (PPC) advertising platform responsible for about 95-95% of Google’s annual revenue.
Google AdWords is an online advertising platform that places ads at the top, bottom, or beside, the list of search results Google displays for a particular search query.
Advertisers bid on those search queries (keywords) to compete for the highest performing ad slots on the 1st page of Google search results.
Your competition is making month over month ROI in the form of new patients, and potential patients in your area are clicking (or calling on) those ads everyday.
So for dentists, Google Adwords – and all paid search – represents a way for you to cost-effectively acquire new patients.
What Is A Certified Google Adwords Partner?
Google Partners are online marketing agencies, trusted by Google. And we want to earn our badge.
The badge recognizes companies that excel with Google’s products – in particular, Adwords. As Google puts it, their businesses are healthy, their customers are happy, and they use Google best practices.
Book smarts
Partners stay up to date on the latest Google tools and products by passing Google-administered certification exams every 12 months.
Street smarts
Proven success is what puts Partners above the rest. They use industry best practices to manage campaigns and focus on helping you get the most out of your marketing budget.
Google access
Partners stay ahead of the curve by working directly with Google. With access to trainings and product updates, Partners stay on top of what’s going on with Google.
Click Here to Verify My Adwords Certifications
Google does a pretty good job of weeding out the ne’er-do-wells and perpetrators.
Just to become eligible to achieve Partner status individuals and companies must take and pass at least 2 current exams on Google Adwords Search Advertising Fundamentals, Display Advertising, Advanced Search Advertising, Video Advertising, Advanced Display Advertising, or Google Analytics…to name a few.
I have successfully achieved individual qualification as a certified Google Adwords professional, but we still have one hurdle to negotiate for Social Dental Network to attain Adwords Partner status as an agency.
And this is where you and your dental brethren enter the picture, I need your help!
How Can You Help Social Dental Network Become A Google Adwords Partner?
It’s simple, we need to up our agency ad spend in order to be anointed Partner status.
As an agency (and the individual in charge of managing all of our dental Adwords campaigns), we have successfully met and exceeded all of Google’s benchmarks for achieving Partner status, except one.
We need more dentists that want new patients!
Just in case you think I’m trying to sell you the Brooklyn Bridge or something, take a look for yourself.
Here are the certifications I have as an individual – and as owner of Social Dental Network:
Here is how we have met and exceeded the necessary best practice qualifications:
And here is the one benchmark we have yet to surpass to become one of the only digital dental marketing agencies that is a certified Google Adwords Partner.
As you can see, we need more ad spend…about $6K more to be precise!
And the only way for us to get there as an agency is to recruit more dentists looking to increase their new patient flow. After all, Adwords – and paid search for dentists in general – is not a branding, retention, recall, or re-activation strategy.
Paid search is a new patient acquisition strategy.
One that is damn near instantly viable given the cost per acquisition for each new patient visit to your landing page(s) and subsequent new appointment call to your office.
3 Reasons How You Helping Us Helps You Get More New Patients
- You’re not donating, you’re investing in your practice
- ROI is 100% verifiable & sustainable with call tracking & recording
- Paid search is more effective and less expensive than traditional new patient acquisition strategies (direct mail, yellow pages…etc.)
No matter whether people search for a dentist (or Teeth Whitening, Implants, Emergencies, Invisalign…etc.) from a desktop computer, a mobile phone, or a tablet, are looking for a local dentist to help them NOW…they’re just one click away from calling your office.
Review these slap in the face stats from one of our recent blog posts about our Click To Call New Patient Acquisition Campaigns:
- Mobile clicks cost significantly less than desktop clicks – about 30-40% less on average. (SearchEngineLand)
- 76 percent of mobile searchers would call to make an appointment. (SearchEngineWatch)
- 70% of mobile searchers click to call a business directly from Google’s search results. (Google)
If new patient return on investment isn’t enough, to sweeten the pot even more we are DOUBLING Google’s $100 offer to new advertisers so you can get started with MINIMAL RISK – you’ll already be starting with a $200 ad spend budget!
So, what do you say…will you help Social Dental Network become a certified Google Adwords Partner?
