by Chris Barnard | Jun 28, 2011 | Digital Marketing for Dentists
Let’s explore the digital marketing intelligence quotient of your dental practice. According to the ubiquitous Wikipedia, Digital marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. This now includes Television,...
by Chris Barnard | Jun 10, 2011 | Digital Marketing for Dentists, Local Search for Dentists, Mobile Dental Practice Marketing, Social Media for Dentists
In our ongoing efforts to promote effective social, local, and mobile digital dental marketing, we’re going highlight three specific examples of mainstream television advertising that can have a significant impact on your local dental practice. Technology is merging...
by Chris Barnard | May 27, 2011 | Local Search for Dentists, Mobile Dental Practice Marketing, Social Media for Dentists
Dental practices across the world all share one common need; new patients. Communicating with those potential and existing patients in their local community seems to still be in the dark ages. At least the analog ages. Or, more often than not dental practices rely on...
by Chris Barnard | Mar 11, 2011 | Local Search for Dentists
We’ll defer to Wikipedia for the background definition: Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries...
by Chris Barnard | Mar 1, 2011 | Social Media for Dentists
When you think of social media, you don’t often think of your dentist. But when dentists are thinking about patients, do they think of social media? In 2011, social media and local search represent the most advantageous and cost-effective new patient recruitment...