Here is blog post number 3,456,892 about effectively leveraging digital marketing communications using the newest and exceedingly popular social media community – Pinterest.
Who cares, what does Pinterest have to do with dentists?
Lots of peeps at this point, marketing blogs from Bangladesh to Timbuktu have pontificated on the potential for Pinterest to be used effectively as part of any digital marketing plan…even a dental one.
Keep it Simple Stupid
This may be the umpteenth million blog post about the latest and greatest photo sharing come bookmarking social network, but we’re gonna wager it is amongst the first directly targeting the neighborhood dental practice.
That is the avenue we hope to explore and perhaps clarify with this attempt to cut through the chatter and arm dentists with another actionable ingredient to their dental social media battle plan.
Pinterest is a social bookmarking utility – think images & video, a virtual pinboard. Take it right from their mission statement:
Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.
We create quasi photo albums to share with our followers by “pinning” images of products, people, places, or things, we (or your dental practice) find interesting, alarming, humorous, informative…Then our followers do the same with our content.
Is any of this making sense yet?
Allow us to elaborate, if only for entertainment’s sake now. Then when all of your colleagues cackle away about how their practice is on Pinterest, or you hear about it at some over-priced under-stimulating dental conference, you’ll be prepared.
How Can Dentists Promulgate Public Dental Health Info on Pinterest?
1. Before & after photos (with express written consent of course).
2. Share with your community – that goes for local businesses and existing patients.
3. If people can plan weddings on Pinterest…don’t you think a collage of pre-wedding whitening pins communicates happy healthy portrait-ready wedding day smiles?
Here are some hard to argue facts – as they exist at the time of writing this article.
1. Pinterest is extremely popular
2. Pinterest can drive traffic to your website
3. Pinterest can build SEO value
Here are 26 more tips on using Pinterest for Business…we’re sure you could use that active imagination of yours to correlate some dentistry in with some “pinning.”
Be sure to check out the staggeringly socially sharing statistics outlining the explosive growth – like the Shareaholic Referral Traffic Report, that states in January 2012 Pinterest drove more referral traffic than Google+, LinkedIn and YouTube combined.
And the Experian Hitwise report listed Pinterest as the #7 social network, beating out Google+ for share of visits.
If you’re still unsure about the Pinterest potential in your dental practice, give us a shout on Twitter, or post a pin to our Pinterest page – we’ll be happy to oblige!
Still kicking around the idea of launching that Facebook page this year?
Your competitors are licking their chops and pilfering your patients every minute you delay enacting an effective social media monitoring & monetization campaign as part of your digital dental practice marketing plan.
If you’re sick of explaining under-performing over-inflated marketing budgets to your accountant, and tired of listening to say nothing slick talking trade show pain in the ass bar flies, we invite you to partner with us in your digital marketing success.
Click the link or give us a ring at 760.444.0505 to take the first step in socializing your patient community communications and localizing your digital dental practice identity!