Updated August 3, 2021

Yes, Dentists Need a Blog…and You Need to Use It

 
We know the suspense was killing you after reading part one of why dentists need a blog.

Let’s pick up where we left off and get right into part deux of why your practice website needs an active and engaging blog.

Why Dentists Need A Blog

 

6. Dental Blogs Build Online Practice Visibility

 

We as dental patients often hear about dentistry from friends or family members. Sometimes we notice a brighter smile or whiter teeth, and we’re pressed to ask what prompted the smile makeover.

Other times we see, hear or read some dental-centric info in the news, whichever version of ‘the news’ to which you currently subscribe.

The similarities here are timing, we’re getting the info passively, according to someone else’s watch.

This is the opportunity for your dental blog to be your practice and community dental health news source by giving your patients and local neighborhood the information they can access on-demand.

Having this content engine consistently pumping new fresh life into your practice website and social media environments exponentially increases your digital dental practice footprint.

Now, go take that footprint and do something good with it!
 

7. Dentists Who Blog Are Engaging, Relevant, & Authoritative

 
Having a dental practice blog without actually publishing any dental blog posts is a complete waste of time, you are forced – in order to attain the goals a blog will help achieve – to update your dental practice blog frequently with fresh, relevant information.

This essentially forces you to keep pace with changing technology, further develop online communications best practices, and nurture interaction amid this no longer new social media environment.

Aside from enriching your own digital marketing education, you’ll also be seen as a thought leader and digital communications expert to your colleagues.
 

8. STAY Connected with Your Patients & Local Community

 
Our attention spans are decreasing as empirical stimulation reaches a critical threshold, with regards to marketing and advertising.

  • Dental newsletter – deleted after its read, IF it’s read, AND doesn’t go to the spam folder.
  • Direct Mail – one and done conversion, IF your offer is well received & targeted.
  • Word of Mouth – probably your #1 new patient referral source.
  • Doctor’s Referral – also a big part of new patient acquisition.

A relevant, engaging dental practice blog allows you to deliver content to your patients when they are searching for the specific topic you so eloquently explained.

It allows your patients access on their own time, your published content will always be there to access, discuss, and share.

Your dental practice blog can make tremendous strides in retaining patients, educating new ones, and communicating reasons why your patients remain so loyal.

With the internet virtually accessible no matter where we are on Earth, your blog enables people to stay in contact with your content.
 

9. You Can Make More Money with Your Dental Health Blog

 
OK, maybe you’re not going to become the next great American blogger but you can become the next great American dentist that publishes a consistent blog as part of their online practice visibility strategy.

Great American Dentists Who Blog

And you can make more money doing it.

By consistently publishing your dental practice blog you are at the very least, communicating beneficial dental health info, enhancing patient communications, and increasing website traffic.

Convert more of that traffic to new patients, ipso facto – more money!

Maybe it’s not as easy as that, sure you have to publish beneficial content in an easy-to-digest manner, just begging to be shared…but you’re a dentist, you can do that!

Or, at least pay someone to do it for you.

You can also make money from your dental practice blog through:

  • Advertising
  • Dental product placement
  • Selling your own wares
  • Affiliate marketing

 

10. Dental Health Blogs By Dentists Go Above & Beyond

 
Separate yourself, and your practice from the competitors.

Dollars to donuts your biggest competitor in town consistently publish beneficial community dental health information to their patients, and to anyone else searching online for a dentist in their area.

You know, the dental practice everyone remarks about but is secretly jealous of, the practice that experiences almost zero turnover with staff, and patients.

You know; the practice that consistently is mentioned in local news stories or events.

That dentist who delivers a clear consistent dental health message through both their digital marketing and offline patient communications.

Wouldn’t you rather own the practice every other dentist in town (and elsewhere) looks to for guidance on digital marketing, patient communications, and developing online visibility; with the goal being increased new patient acquisition and existing patient retention?

Separate yourself from the pack…Go forth and start a blog for your dental practice already!

Need help designing a blog and publishing consistent, beneficial, engaging dental health content?
 
Social Media Marketing for Dentists
 

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