Sometimes techno speak, industry jargon, boring overused buzz words, and acronyms requiring a separate glossary, are not the best way to communicate the benefits of digitally marketing a dental practice.
OK, all the time.
With the hopes of providing tangible representation rather than esoteric ethereal example, we bring you this recent podcast we found – or more accurately, found us – about the dangerous links between HPV and oral cancer.
When it comes to Facebook, lots of dental practices around the world are still in a holding pattern, circling the social dental-centric biosphere and searching for a place to land.
While those unfortunate dental practices are complaining about dropping gross production, increased cancellations, and diminishing per patient profits – all while wasting fuel in a hopeless racetrack pattern – the smart dental practices out there are actively listening to the insights Facebook provides for their ‘Dental Facebook Pages’…and they are taking action to benefit from the information!
But things are changing; new ‘Insights’ analytics are now becoming available as Facebook recently began offering page administrators previews into the emerging functionality.
Previous versions of these page metrics communicated some information about the page, but not all.
When it comes to dentists and online reputation management, fear is often the overwhelming emotion preventing most dental practices from capitalizing on what is already most likely their number one new patient acquisition source – word of mouth.
Fear about what patients might say online about their practice, fear masses of people will see a negative review and immediately launch a county-wide boycott of their services, or maybe just fear that they’re going to be found out – maybe they’ve been faking it with hopes of making it all this time.
Good thing is, being a dentist there’s nothing really to fake – right?