While it seems that the news cycle went from 24 hours to 140 characters, it sometimes becomes difficult to decipher the good information from the run of the content mill type of information that wastes time and provides zero benefit.
Good news is here; this little local seo for dentists ditty will be really short & sweet.
Before trifling with any new Google+ Local issues, it is highly recommended all digital dental marketing mavens digest this not so little piece of:
1. Get going with social media already.
You are missing the boat and selling yourself – and your practice – short. Like get a clue already, short!
If you are not socially engaged with your patients, staff, local media outlets, neighboring businesses, suppliers, vendors, dental schools, CE providers, colleagues, friends, families, and the surrounding community at large, you are missing out on gross production increasing OPPORTUNITY.
Dentists are often presented with the task of providing marketing services for themselves as the economy has forced many to limit budgets and keep marketing in-house.
The online sector is obviously a large realm for many dentists with the goal to come up in the search results for local search.
Most dentists generate most of their leads from the local population and it is rare that a patient would travel more than 30 minutes to visit their dentist.
For this reason it is important to target the area in which you are located and Social Dental Network will provide you with tips on how to do so.
Oh, so it looks like someone does actually have at least a somewhat loose grasp on what the kids are doing these days.
Give yourself a pat on the back if you figured out what the headline of this humble little digital dental marketing blog post is all about.
Here’s a hint, it’s not what you think.
When it comes to marketing, a lot of dental practices claim very little in the way of return on investment. Some attribute success or failure to the particular marketing tool employed, and others wouldn’t even know if they had a new patient because nothing gets tracked.
We’re not here to debate dental practice marketing ROI; we’d be here all day.
We’re here to let you know that the systemic Fear, Uncertainty, and Doubt surrounding your digital marketing IQ, is prohibiting your ability to act on opportunity.
And if luck is what happens when preparation meets opportunity, that FUD is leaving you SOL!
“…blind praise is worthless in the absence of fair criticism.”
The preceding quote is credited to Bryant Gumble; it was enclosed in a wrap-up closing thoughts segment of a recent HBO® Real Sports with Bryant Gumble installment. The aforementioned host was examining the sexism evident in the general U.S. media response to the U.S. Women’s World Cup Final soccer match against Japan that took place back on July 17th.
Throughout time truer words probably have been spoken, “Give me liberty, or give me death” comes to mind.