For some dentists out there, location-based digital marketing opportunities like Facebook Places or Foursquare represents an easy cost-effective addition to the overall practice marketing plan.

Some dentists are already deploying their geo-location identity across multiple location-based environments.

Whether or not Foursquare goes the way of Gowalla or Google Places, all signs indicate a digitally available, location-based identity will help you monitor your online practice reputation.

It no longer matters how you feel about digital marketing, the Internet, advertising; or religion and politics for that matter.