What Is Facebook Page Verification?
Back in 2015 Facebook started allowing some businesses the opportunity to verify their official business page.
Basically this means that Facebook grants your dental practice Facebook Business Page (remember, not personal profile) a higher degree of authenticity.
Since your dental practice Facebook page is (or at least should be) categorized as a Local Business, Company or Organization, then your Page is eligible for the gray verification badge.
Some Pages and profiles have been verified by Facebook to let people know that they’re authentic:
- If you see a blue badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand. Keep in mind that not all public figures, celebrities and brands on Facebook have blue badges.
- If you see a gray badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organization.
Note: It’s not possible to purchase either type of verified badge.
So why should every dentist verify their Facebook page? (more…)
Marketing for New Patients…Like Costco
So, as you know, being ground marketers we tend to get into a lot of companies and market inside of these companies and businesses.
Whether it’s setting up a booth and advertising dentistry in the companies break room, warehouse, or even advertising outside of a company’s building.
Anyways, we tend to get invited to Costco quite a bit which we love and appreciate!
However, over the months I have come to notice some things. I am only going to state one in this blog post but there are several I will share with you throughout the time you are following me, so I guess you can call this part ONE! (more…)
Dentists Need to Connect With Patients on Facebook First
Social media is all the rave these days, even for dentists.
Who’d a thunk it, but has your dental practice taken the most fundamental step in realizing actual results from your Facebook page?
It’s not about how many Likes you have, it’s all about who Likes your page.
Without connecting your existing patients to your practice Facebook page, dentists hoping to get more Likes on Facebook will just be spinning your wheels. (more…)
Nearby Dentists Mobile Ad Format
To be clear, Google is not posting up mobile ad slots just for “dentists near me” or “dentist nearby” location-based searches from a mobile phone.
The new mobile ad format announced today is a boon for all local businesses…at least the ones that effectively run Google Adwords campaigns.
And by effectively we mean mobile formatted ads replete with call extensions, location extension, & review extensions – if you can get ’em – among other cost-reduction, call-producing tactics. (more…)