Everything. Or nothing.
OK now go retweet this, then be sure to like, share, and recommend this article – and associated website, blog, newsletter, e-book, and business – on Facebook. And if you would be so kind as to Digg it after you Reddit, and help us StumbleUpon some additional readership by broadcasting the message to your virtual social dental rolodex, we’d certainly be obliged to Sphinn some local digital dental goodwill your way.
Enter Google’s new +1 social sharing functionality.
Google is the 500 pound gorilla, or elephant in the room, or whatever other images conjure up thoughts of BIG.
We know you know that they know you know they want you to know that we all know this.
The question that matters most to your dental practice digital marketing is how effective Google’s new +1 social sharing functionality will be for the average dentist?
For the average dental practice, probably not too effective…because only the above-average dental practices across the nation even recognize the opportunity of socially sharing local dentistry, let alone partnering with their patients to amplify their digital practice word of mouth!
Examinations of the digital dental marketing stratum aside, the answers to the effectiveness question of Google’s +1 social sharing tool can range from unbelievably successful, to not a darn thing changed.
Kool-Aid Anyone?
The big reason, we surmise, is participation. Will we (as internet users) become more inclined to all go run out and pimp our Google Profiles in order to more accurately communicate our likes according to Google?
You see, in order for us (as Internet users…and dental patients) to actually “+1” anything, we all need to have a functional Google Profile. Note that this online identification card is totally different from a Gmail account or Google Account.
That’s probably not such a big deal breaker with most of us as far as applying the +1 functionality goes, but only time will tell. Things seem pretty positive thus far, +1 officially launched a couple of weeks ago after some months of various testing in different markets.
Place your bets if you think +1 will become an effective digital dental marketing tool for your practice.
Not to answer a question with a question or anything…but how will your dental practice apply Google’s new +1 social sharing functionality toward your overall digital dental practice marketing plan?
That’s the more telling question that will save you heaps of time in reaching an answer to determine effectiveness. If you’re not going to incorporate the +1 button into your digital marketing scheme than you can rest assured nothing will happen.
Inaction begets nothing. Or is nothingness the result of inaction…is this all this sarcasm too philosophically confusing?
+1s and digital marketing.
What’s it all for anyway, who cares…how does that possibly help you acquire more new patients?
And it’s not like a simple digital social sharing tool can improve existing patient communication better than any newsletter or direct mail piece could ever hope to achieve…
[youtube=http://www.youtube.com/watch?v=OAyUNI3_V2c&feature=player_embedded]
We’ll promise to be more analytical and informative with more +1 dental specific news in the future. Things are just starting to roll out of the Google garage in their efforts to penetrate the social media sector.
Do you think Google will compete with Facebook for our social supremacy?
For right now at least we’ll try to reserve judgment and just present the facts as they pertain to your local dental practice.
And we’ll keep it simple. Or stupid…
Too bad they don’t have a -1 button huh?