Facebook recently opened up a new version of their ‘Questions’ tool functionality. If Facebook or social media in general was not on your practice radar, you need to seek professional help!

It’s been discussed ad nauseam how social media is the hottest new thing and you can’t possibly continue practicing dentistry without at least a cursory practice presence on the second most popular website in the world. We won’t continue to beat you over the head with that message, for this week that is.

Facebook Questions is basically word of mouth gone viral – in their words, “Get answers from people you trust.” Can you see the connection between Facebook Questions and your dental practice?

Picture this scenario…

A prospective dental patient – we’ll call her Mary for the sake of this example – is online searching for a quality dentist in the area. She is new to the neighborhood, but has been chatting up the other Moms at open school nights and coffee klatches. Mary is often seen with mobile phone in hand, so she is familiar with finding quick answers to her questions.

Instead of calling all the other Moms, or asking neighbors, with the help of Facebook Questions, Mary can now reach out to all of those people in her search for a new family dentist. In less than a minute Mary can not only query her list of Facebook friends, but also friends of friends. And so on, and so on…and so on.

If the picture is not crystal clear by now, please forgive our futile attempt at a subtle suggestive scenario.

Consider this, Facebook Questions now allows users to learn from each other, see where other people stand, and share what they know. All in a simple practice page application.

If you cannot make the connection here to how Facebook Questions can help your dental practice recruit new patients, keep more existing patients, increase your online practice visibility, and generally amplify practice word of mouth, please let us know – leave a comment, post a concern, let us know why you can’t see the potential of Facebook Questions as a worthy addition to your patient communications toolbox.

If we can understand the reticence from the dental practice perspective, maybe we can help you navigate your way around the perceived obstacles. Social Dental Network is winning the hearts and minds of North American dental practices every day!
 

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