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How Do Dentists Define Email Marketing Results Using Constant Contact?

 
Constant Contact’s email marketing, social media marketing, event marketing, and online survey tools help dentists grow their practice by building stronger patient relationships.

More than 500,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact’s easy-to-use, affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online — from their email inboxes to their social networks.

All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support.

Results for dentists using email marketing are as follows:

1. More new patients
2. Improved retention & recall percentages
3. More online reviews

Results are all that matters; dentists can send newsletters, request online reviews, and offer referral rewards ’til the cows come home, but without a systematic way of assigning goals and defining response those results will remain hard to come by.
 

So How Do Dentists Get Results Email Marketing With Constant Contact?

 
By being consistent and remaining top of mind with your patients…and by asking for the referral, review, and recall appointment. Sounds simple, and it is…and even cost-effectively sustainable at $15/mo for all of this digital word of mouth amplification.

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For most of you, word of mouth is most likely your number one new patient acquisition source. Email marketing takes your existing dental practice word of mouth you’ve worked so hard to sow, and takes it to a whole new digital level.

This digital word of mouth then gets further amplified using the power of email marketing combined with the online conversations taking place on social media, and the local search discovery happening when people in your neighborhood search for a dentist.

Dentists that consistently send after appointment surveys (along with requests for reviews) see a much better recall rate than those dentists that allow their patients to walk out of the office with the hopes that they will see them in another 6 months…along with zero follow-up after that don’t let the door hit you where the good Lord split you parting message.

Dentists that consistently deliver an easy unobtrusive way for their patients to publish online reviews are able to capture significantly more (fresh, real, & relevant) reviews than those dentists that don’t ask for or have any method of asking for reviews.

This enduring amplified digital word of mouth resulting from a consistent dental email marketing campaign is the key to delivering consistent month over month return on investment that comes in the form of…

1. More new patients
2. Improved retention & recall percentages
3. More online reviews
 

Dentists Using Constant Contact for Email Marketing Close the Patient Communications Loop

 
It’s a two-pronged approach to generate results; patients seek out online reviews when searching (online or off) for a new dentist. And existing patients are more responsive when receiving appointment reminders or after appointment surveys (and requests for reviews) via their chosen method of communication – whether it’s home phone, mobile phone, text, Facebook, email….or even your dental practice app.

The increased volume of online reviews about your dental practice build local awareness and visibility, with the right combination and integration into the overall digital dental marketing plan, new patients become the consistent by-product.

The increase in practice to patient communication via the individual patient’s chosen method of contact improves retention and recall by remaining top of mind before, after, and through to the patient’s next dental appointment.

Can the same be said about that antiquated expensive and wasteful method of new patient acquisition…direct mail?

Not even close, aside from a monumental cost disparity tracking response with direct mail is unreliable at best. And that’s just from an acquisition standpoint, direct mail is not an effective means of building patient retention or generating online reviews.

Direct mail is basically just a waste of money at this point, at least for most of you. Email marketing with Constant Contact is the way to go for dentists looking for acquisition, retention, and word of mouth amplification results in the digital age.
 

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Dentists Use Constant Contact For Acquisition, Retention, & Reviews

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