UPDATED December 6, 2017
4 Tips for Dentists on Facebook to Get Discovered
Dentists might pose the question, “Is Facebook a search engine?”
Maybe not in the sense of $1000 a share search engine – yet, but most certainly a social search engine.
While Google has a grip on the search world that have Bing and Yahoo playing catch up, Facebook quietly rolls out multiple advertising upgrades and Graph Search (their social search engine) updates.
So yes, Facebook is a search engine. For dentists looking to gain some local discovery on Facebook, here are 4 simple things you can do to boost your social search sphere of influence.
Most DIY Dentists Using Facebook Need Some Help
More than 600 million people visit Facebook Pages every day. Make sure the people that matter to you can find your Page.
Who are the people in your neighborhood?
The information dentists share on your Facebook Page helps people find your Page on Facebook in the News Feed, through the Graph Search, or by on-the-go perusing via Nearby.
Tip #1: Complete Your Page Attributes 100%
(these all come from the wizards behind the blue curtain up at Facebook HQ BTW)
Build out your entire page!
Dentists using Facebook back in 2010 may have been forgiven for such social folly as starting a personal profile rather than a business page, but nowadays those same social dentists need to make sure their pages are 100% complete – this means accurate:
- Category and description: Add accurate details like category and description so people can find your Page in search.
- Address, hours, phone number, website: Enter address and contact info so people can find you and check in while they’re in the office…even if they need a little dental cajoling…
- Profile and cover photo: Photos are good, properly sized and formatted photos are best – (851x315px for Timeline Cover & 180x180px for the profile photo)
- Page web address: A customized Page address makes it simple for people to find you on Facebook and can be used in marketing communications. You can grab a self-branded username here…unless some local competitor beat you to the punch.
Tip#2: Dentists Gotta Speak Up – Ask Your Patients & Peeps to Connect
You can invite your friends on Facebook to like your Page. Go to Build Audience tab at the top of your Page and select Invite Friends. You can also upload contact lists from email…or patient software, here’s a free easy to follow video tutorial on How to Build Hundreds of Facebook Fans from Your Existing Patients in 5 Minutes or Less!
You can send invitations to your email contact lists by uploading your own contact list file or using your email contact lists from the online services you use such as Yahoo!, Gmail as well as third party email marketing providers like Constant Contact and MailChimp.
To send invites to your contact lists, go to your Page and click on Build Audience and then select Invite Email Contacts.
Tip#3: Drive traffic to your Page from News Feed
When dentists using Facebook post a status update, a photo, video, or contest, that info gets disseminated through your social news feed. If you think people skim over their newsfeed, you may be right, but look at this staggering figure of how 30% of us get our news from…Facebook News Feeds.
Create relevant, high quality posts. News feed will always optimize for stories that generate high levels of user engagement and filter out ones that don’t.
To make sure your posts are engaging, include compelling images and keep the text concise. Think about the types of posts that you interact with the most in your News Feed.
Ensure you have a profile photo for your Page. Your profile picture is the picture that people see next to your Page everywhere on Facebook including News Feed. This is how people recognize your dental practice.
Tip#4: Track, Measure, & Analyze to Know What Works & What Doesn’t
Someone really smart once said, “you can’t measure what you don’t track.” For dentists using Facebook, the place to measure your traction and analyze your results is Facebook Insights.
Monitoring what types of posts are getting good responses is key. Use Page Insights to determine what types of content — videos, posts, questions, etc. — are getting good engagement versus what types aren’t.
Access your Page Insights, go to the center of your Page Admin panel to a section called Insights. Or, you can go to the drop-down menu with the gear below your cover photo and select View Insights.
As you learn what posts are getting the most engagement, make sure you optimize your future posts based on what resonates best with your customers. This is an ongoing learning process but will help you grow engagement with your audience.
BONUS TIP #5: Verify Your Facebook Page
Check out this post to see how & why dentists verify their Facebook page.
To take it right from Facebook, verified business pages “show up higher in search results to help attract more visitors.”
When dentists need more social love and local discovery from their Facebook page, look within.
By properly building out page attributes completely, connecting with existing patients, colleagues, house fraus, or frat bros, posting relevant engaging content (with captivating imagery), AND tracking their results, the only outcome possible is positive return on engagement!
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