In our ongoing efforts to promote effective social, local, and mobile digital dental marketing, we’re going highlight three specific examples of mainstream television advertising that can have a significant impact on your local dental practice.

Technology is merging with user habits, allowing us to instantly connect with your practice and even see what others have to say about their dental experience.

Dentists are getting a lot of attention lately.

Where will Angie lead us from here?

Dentistry hasn’t just gone social; it’s been that way since before the kick drill and chloroform occupied the dental dungeons of the Middle Ages. As far as we know people always had teeth, and back through history we always needed someone to tend to them.

We’re social animals. Whether we got a mule kick to remove that pesky third molar or just underwent conscious sedation, we always talk about our dental experience with others.

We share all the details and even offer opinions on things we have zero idea of what we’re talking about. But that doesn’t stop us…you can’t stop progress, right?

Don’t let your digital practice identity gather more metaphorical moss. Get social, think local, and go mobile.

 
Local knowledge rules

When we search for products or services online, the search engines generally know where we are searching from…and they provide results accordingly.

Hence the virtual land rush that is local search for the dental practice. As with all opportunity, it’s better to get listed sooner rather than later.

How can you secure your dental practice homestead on the local search prairie?

Google Places, Yahoo Local, & Bing Local.

The gold rush is on; stake your dental practice claim while the resources are bountiful – and cost-effective.

Confirm your listings, populate your profiles, and pursue local search optimization. The time to adapt is now or you will slowly watch production drop, and new patient flow stop.

Go mobile

What’s most important about all of this digital dental marketing buzz is probably the most fundamental reason for success. Social media, local search, and mobile web applications aren’t just for the techie practices out there offering video games and virtual reality in the dental chair.

Digital dental marketing is an essential ingredient to overall practice success. If your practice is not taking advantage of these online visibility channels you are missing out on increasing your gross production, plain and simple.

Mobile internet access is growing at an exponential rate, and will soon be our chosen method for connecting to the internet. How is your practice planning to capitalize on this opportunity?

Verizon® kinda puts it all into perspective in one thirty-second TV spot:


Digital dental practice marketing has gone mainstream…like prime time big network, huge ad spend mainstream.

Is your practice prepared to communicate with your patients and surrounding community using social media?

Is your practice visible in the most popular local search environments?

Is your digital practice identity accessible through mobile web access?

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