Digital Marketing Blog

How Dentists Can Best Use Google+

Posted by on 11:05 am in Google+ | Comments

How Dentists Can Best Use Google+

Is Google+ Necessary for a Dental Practice?

First things first, we’re talking about dentists using the social component of their Google+ Local page – after establishing their clear, consistent, verified, & properly categorized +Local listing – which is necessary for every dental practice.

Adding a little social spice to the local visibility recipe can certainly up your local ranking factors! (more…)

Calculating the ROI of Digital Dental Marketing

Posted by on 3:42 pm in Digital Marketing for Dentists | Comments

Calculating the ROI of Digital Dental Marketing

What is the ROI of Digital Dental Marketing?

 

New patients, right?

Sure, new patients are ultimately the return on investment goal of most dental practice digital marketing endeavors, along with improved retention, reactivation, & recall percentages, along with amplified online reviews.

But let’s dig a little deeper and match specific ROI goals as they relate to social media, local seo, & paid search for dentists. (more…)

Dentists Can Monitor Yelp Reviews With Their New App

Posted by on 3:10 pm in Local Search for Dentists | Comments

Dentists Can Monitor Yelp Reviews With Their New App

Yelp Offers Up Mobile App for Dentists

 

Well, for all business owners really but we’re kinda partial to the dental-centric crown, er – crowd.

In today’s fast-paced, everything at our fingertips, age of convenience, local business owners concerned with their digital word of mouth rely heavily on being able to access what their customers have to say about them in real-time. (more…)

Google My Business Updates: Descriptors are Done…Almost

Posted by on 4:47 pm in Google My Business | Comments

Google My Business Updates: Descriptors are Done…Almost

Google My Business Descriptors for Dentists are Done?

 

Last week – on December 2nd – Google rolled out another major update to their Google My Business guidelines.

OK, maybe guidelines should be titled, “never concrete and subject to change suggestions we can possibly penalize you for,” but that’s another argument – one none of us will win. (more…)

How the New Google My Business App Benefits Dentists

Posted by on 9:21 am in Google My Business | Comments

How the New Google My Business App Benefits Dentists

Google My Business Updates Their App

 

Yesterday Google announced their newly updated Google My Business App. According to their blog post…

In true competitive fashion the app is currently only available on Android phones but according to Google, an iOS version will be out soon enough. (more…)

Apple Maps Self-Serves Up Local Listings Management for Dentists

Posted by on 7:41 am in Local Search for Dentists | Comments

Apple Maps Self-Serves Up Local Listings Management for Dentists

Apple Launches “Maps Connect” Self-Service Local Listings Portal

 

Apple “Maps Connect” is a new self-service tool designed to get your local business data directly into Apple Maps. For most dentists your practice info will most likely already be listed – BUT you will still need to claim the listing to ensure consistency of the data. (more…)

A Referral Network Exclusive to Dentists: DDS Referral Pad

Posted by on 6:27 am in New Patients | Comments

A Referral Network Exclusive to Dentists: DDS Referral Pad

Dentist to Dentist Referrals in the Digital Age

 

Gone are the days of patients leaving your dental office with a paper referral only to never show up at the referred dentist’s office.

That outdated methodology represents a huge waste of time & resources for each dentist, and a disservice (more…)

Facebook Advertising Vs. Google Adwords: The Battle Is About To Begin for Dentist’s Ad Dollars

Posted by on 5:44 pm in New Patients | Comments

Facebook Advertising Vs. Google Adwords: The Battle Is About To Begin for Dentist’s Ad Dollars

Which Is Best For Dentists: Facebook Advertising or Google Adwords?

 

Both!

Facebook advertising AND Google Adwords (in addition to Bing/Yahoo too…among others) can cost-effectively supply the average dental practice with sustainable new patient acquisition flow.

Quick & easy, now go back to work.

If you care to learn why that’s our story and why we’re sticking to it, please read on…

 

Facebook’s New Atlas Ad Network Is About To Really Compete With Google

 

Facebook Advertising Vs. Google Adwords: The Battle Is About To Begin

 

According to the Wall Street Journal, as early as next week, Facebook is poised for a full-go in launching a brand new advertising network to help compete with Google gorilla.

Why doesn’t Facebook currently compete with Google?

It does, but basically because ads that run on Facebook are pretty much contained to people actually being on Facebook – retargeting efforts notwithstanding.

Even with dentists using Facebook ad retargeting, the first interaction with their ads from any potential new patient happens inside of Facebook.

Only after that first visit to your website, will the force multiplication effect of retargeting begin.

Retargeting works by tracking visitors to your website (or ad landing pages) and then displaying your retargeted ads to them as they browse around the internet on other sites – and inside of Facebook.

But that’s old news.

The aim here is to define exactly why Facebook and Google Adwords can complement each other to provide dentists with cost-effective sustainable new patient acquisition.

 

Google Has An Incredibly Expansive Ad Network, As Does Facebook – & It’s About to Get a Whole Lot Bigger.

 

According to the WSJ article, Facebook Inc. next week will unveil a new advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web, according to people familiar with the company’s plans.

Key term being, “…across the Web.

Facebook is calling their new ad network Atlas. This is a re-engineered version of the Atlas Advertiser Suite business Facebook purchased from Microsoft Corp. in 2013.

Atlas promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook’s services and on third-party websites and apps.

It will also provide an automated ad-buying tool known in the industry as a “demand-side platform” or “bidder,” which will offer marketers the ability to buy ads that target Facebook’s members as they move around the Web.

 

So Why Does The Atlas Network Mean Dentists Need Both Facebook Ads & Google Ads?

 

It doesn’t, the average dentist can probably still rely on word of mouth referral system (the best new patient acquisition there is), in addition to direct mail, radio, and local newspaper  print ads to not so cost-effectively maintain an over-bloated practice marketing budget that still manages to butt heads with some semblance of a sustainable ROI.

 

Does The Atlas Network Mean Dentists Need Both Facebook Ads & Google Ads?

 

In case you haven’t read our blog before, we’re big believers in dentists using Google’s HUGE advertising network to acquire new patients – and that’s not just because we’re a certified Google Parnter Agency.

We’re also totally in favor of dentists employing the social media power of Facebook advertising to not only promote their owned media efforts, connect with local businesses, reward loyal patients, capture more online reviews, generate more digital word of mouth referrals, and increase page Likes, but also to acquire new patients who have zero connection to your practice whatsoever.

So, it makes natural sense that we’d be all-in on Facebook’s new Atlas Network. And here’s why…

Lower cost per acquisition, and increased impressions – more reach at a lower cost. (more…)

Help Social Dental Network Achieve Google Partner Status

Posted by on 1:04 pm in New Patients | Comments

Help Social Dental Network Achieve Google Partner Status

Will You Help Social Dental Network Become A Certified Google Adwords Partner?

 

This post is totally self-serving, no social media tips, no local seo best practices, no sharing of new patient acquisition secrets, and zero sarcasm about yellow pages ads and direct mail runs.

I am asking for your help and in return I am offering new patients.

In case you don’t know what Google Adwords is, you can watch this video:

 

 

In case you prefer to not take 3+ minutes, Adwords is Google’s pay-per-click (PPC) advertising platform responsible for about 95-95% of Google’s annual revenue.

Google AdWords is an online advertising platform that places ads at the top, bottom, or beside, the list of search results Google displays for a particular search query.

Advertisers bid on those search queries (keywords) to compete for the highest performing ad slots on the 1st page of Google search results.

Your competition is making month over month ROI in the form of new patients, and potential patients in your area are clicking (or calling on) those ads everyday.

So for dentists, Google Adwords – and all paid search – represents a way for you to cost-effectively acquire new patients.

 

What Is A Certified Google Adwords Partner?

 

Google Partners are online marketing agencies, trusted by Google. And we want to earn our badge.

The badge recognizes companies that excel with Google’s products – in particular, Adwords. As Google puts it, their businesses are healthy, their customers are happy, and they use Google best practices.

Book smarts

Partners stay up to date on the latest Google tools and products by passing Google-administered certification exams every 12 months.

Street smarts

Proven success is what puts Partners above the rest. They use industry best practices to manage campaigns and focus on helping you get the most out of your marketing budget.

Google access

Partners stay ahead of the curve by working directly with Google. With access to trainings and product updates, Partners stay on top of what’s going on with Google.

  Click Here to Verify My Adwords Certifications

Google does a pretty good job of weeding out the ne’er-do-wells and perpetrators.

Just to become eligible to achieve Partner status individuals and companies must take and pass at least 2 current exams on Google Adwords Search Advertising Fundamentals, Display Advertising, Advanced Search Advertising, Video Advertising, Advanced Display Advertising, or Google Analytics…to name a few.

I have successfully achieved individual qualification as a certified Google Adwords professional, but we still have one hurdle to negotiate for Social Dental Network to attain Adwords Partner status as an agency.

And this is where you and your dental brethren enter the picture, I need your help!

 

How Can You Help Social Dental Network Become A Google Adwords Partner?

 

It’s simple, we need to up our agency ad spend in order to be anointed Partner status.

As an agency (and the individual in charge of managing all of our dental Adwords campaigns), we have successfully met and exceeded all of Google’s benchmarks for achieving Partner status, except one.

We need more dentists that want new patients! (more…)

New Patient Call Tracking for Dentists…In Adwords, After The Click

Posted by on 2:34 pm in Digital Marketing for Dentists | Comments

New Patient Call Tracking for Dentists…In Adwords, After The Click

Website Call Conversions: Tracking Phone Calls In Google Adwords

 

A big announcement came down from Google today about their new AdWords tool called Website Call Conversions.

This new feature allows dentists advertising for new patient calls to better identify and measure calls from their website – or landing pages – that occur after an ad click.

According to Google, 70 percent of mobile searchers have called a business directly from search ads. For dentists using Adwords for new patient acquisition, Google already lets advertisers track this with AdWords click-to-call ads, call metrics, and calls as conversions.

But today’s release is specifically for those calls that occur AFTER the user (potential new patient) has moved on to navigating the dental practice website…or landing page.

 

Google Adwords for Dentists Desktop Landing Page

Desktop Landing Page Example

 

Before today, it was necessary to employ 3rd party call tracking to count the calls originating after the ad click (and still is…given some key differences we’ll discuss down the page).

 

Adwords Clicks That Lead to New Patient Calls

 

Here’s how Google lays it out for dentists to play it out… (more…)