Dentists Get Duped By Scam Calls Claiming to Be Google
No, in all likelihood Google is NOT calling your dental practice.
The more likely situation is, those scam robocalls you’re receiving are from (rather unscrupulous) marketing & advertising companies preying on unsuspecting business owners – like dentists. (more…)
How Does Your Dental Practice Website Look on a Mobile Phone or Tablet?
If you’re like most dentists – most small businesses really – then your mobile web presence sucks.
No sugar-coating it and no need for alarming stats that don’t necessarily correlate with the dental industry or poll dental patients, on the search, specifically.
That would be a disservice to you, and I’d be downright lying. (more…)
Is Google+ Necessary for a Dental Practice?
First things first, we’re talking about dentists using the social component of their Google+ Local page – after establishing their clear, consistent, verified, & properly categorized +Local listing – which is necessary for every dental practice.
Adding a little social spice to the local visibility recipe can certainly up your local ranking factors! (more…)
What is the ROI of Digital Dental Marketing?
New patients, right?
Sure, new patients are ultimately the return on investment goal of most dental practice digital marketing endeavors, along with improved retention, reactivation, & recall percentages, along with amplified online reviews.
Yelp Offers Up Mobile App for Dentists
Well, for all business owners really but we’re kinda partial to the dental-centric crown, er – crowd.
In today’s fast-paced, everything at our fingertips, age of convenience, local business owners concerned with their digital word of mouth rely heavily on being able to access what their customers have to say about them in real-time. (more…)
Google My Business Descriptors for Dentists are Done?
Last week – on December 2nd – Google rolled out another major update to their Google My Business guidelines.
OK, maybe guidelines should be titled, “never concrete and subject to change suggestions we can possibly penalize you for,” but that’s another argument – one none of us will win. (more…)
Apple Launches “Maps Connect” Self-Service Local Listings Portal
Apple “Maps Connect” is a new self-service tool designed to get your local business data directly into Apple Maps. For most dentists your practice info will most likely already be listed – BUT you will still need to claim the listing to ensure consistency of the data. (more…)
Dentist to Dentist Referrals in the Digital Age
Gone are the days of patients leaving your dental office with a paper referral only to never show up at the referred dentist’s office.
That outdated methodology represents a huge waste of time & resources for each dentist, and a disservice (more…)
Which Is Best For Dentists: Facebook Advertising or Google Adwords?
Facebook advertising AND Google Adwords (in addition to Bing/Yahoo too…among others) can cost-effectively supply the average dental practice with sustainable new patient acquisition flow.
Quick & easy, now go back to work.
If you care to learn why that’s our story and why we’re sticking to it, please read on…
Facebook’s New Atlas Ad Network Is About To Really Compete With Google
According to the Wall Street Journal, as early as next week, Facebook is poised for a full-go in launching a brand new advertising network to help compete with Google gorilla.
Why doesn’t Facebook currently compete with Google?
It does, but basically because ads that run on Facebook are pretty much contained to people actually being on Facebook – retargeting efforts notwithstanding.
Even with dentists using Facebook ad retargeting, the first interaction with their ads from any potential new patient happens inside of Facebook.
Only after that first visit to your website, will the force multiplication effect of retargeting begin.
Retargeting works by tracking visitors to your website (or ad landing pages) and then displaying your retargeted ads to them as they browse around the internet on other sites – and inside of Facebook.
But that’s old news.
The aim here is to define exactly why Facebook and Google Adwords can complement each other to provide dentists with cost-effective sustainable new patient acquisition.
Google Has An Incredibly Expansive Ad Network, As Does Facebook – & It’s About to Get a Whole Lot Bigger.
According to the WSJ article, Facebook Inc. next week will unveil a new advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web, according to people familiar with the company’s plans.
Key term being, “…across the Web.”
Facebook is calling their new ad network Atlas. This is a re-engineered version of the Atlas Advertiser Suite business Facebook purchased from Microsoft Corp. in 2013.
Atlas promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook’s services and on third-party websites and apps.
It will also provide an automated ad-buying tool known in the industry as a “demand-side platform” or “bidder,” which will offer marketers the ability to buy ads that target Facebook’s members as they move around the Web.
So Why Does The Atlas Network Mean Dentists Need Both Facebook Ads & Google Ads?
It doesn’t, the average dentist can probably still rely on word of mouth referral system (the best new patient acquisition there is), in addition to direct mail, radio, and local newspaper print ads to not so cost-effectively maintain an over-bloated practice marketing budget that still manages to butt heads with some semblance of a sustainable ROI.
In case you haven’t read our blog before, we’re big believers in dentists using Google’s HUGE advertising network to acquire new patients – and that’s not just because we’re a certified Google Parnter Agency.
We’re also totally in favor of dentists employing the social media power of Facebook advertising to not only promote their owned media efforts, connect with local businesses, reward loyal patients, capture more online reviews, generate more digital word of mouth referrals, and increase page Likes, but also to acquire new patients who have zero connection to your practice whatsoever.
So, it makes natural sense that we’d be all-in on Facebook’s new Atlas Network. And here’s why…
Lower cost per acquisition, and increased impressions – more reach at a lower cost. (more…)