What Is Facebook Page Verification?
Back in 2015 Facebook started allowing some businesses the opportunity to verify their official business page.
Basically this means that Facebook grants your dental practice Facebook Business Page (remember, not personal profile) a higher degree of authenticity.
Since your dental practice Facebook page is (or at least should be) categorized as a Local Business, Company or Organization, then your Page is eligible for the gray verification badge.
Some Pages and profiles have been verified by Facebook to let people know that they’re authentic:
- If you see a blue badge on a Page or profile, it means that Facebook confirmed that this is the authentic Page or profile for this public figure, media company or brand. Keep in mind that not all public figures, celebrities and brands on Facebook have blue badges.
- If you see a gray badge on a Page, it means that Facebook confirmed that this is an authentic Page for this business or organization.
Note: It’s not possible to purchase either type of verified badge.
So why should every dentist verify their Facebook page? (more…)
Marketing for New Patients…Like Costco
So, as you know, being ground marketers we tend to get into a lot of companies and market inside of these companies and businesses.
Whether it’s setting up a booth and advertising dentistry in the companies break room, warehouse, or even advertising outside of a company’s building.
Anyways, we tend to get invited to Costco quite a bit which we love and appreciate!
However, over the months I have come to notice some things. I am only going to state one in this blog post but there are several I will share with you throughout the time you are following me, so I guess you can call this part ONE! (more…)
Yahoo Search Results Are Showing Google Ads
Dentists can get new patient calls from their Google Ads, on Yahoo?
Yes, but first a little background.
Before Yahoo entered into their deal with Google, Yahoo used to show Bing (Microsoft) Ads in fifty-one percent of their own search results.
They still do according to this Yahoo press release from October 2015, but there’s a new kid on the block glomming onto the remaining forty-nine percent – or at least a considerable portion thereof.
That’d be Google.
All this ad network commingling seeming more than a little confusing?
Dentists Need to Connect With Patients on Facebook First
Social media is all the rave these days, even for dentists.
Who’d a thunk it, but has your dental practice taken the most fundamental step in realizing actual results from your Facebook page?
It’s not about how many Likes you have, it’s all about who Likes your page.
Without connecting your existing patients to your practice Facebook page, dentists hoping to get more Likes on Facebook will just be spinning your wheels. (more…)
Nearby Dentists Mobile Ad Format
To be clear, Google is not posting up mobile ad slots just for “dentists near me” or “dentist nearby” location-based searches from a mobile phone.
The new mobile ad format announced today is a boon for all local businesses…at least the ones that effectively run Google Adwords campaigns.
And by effectively we mean mobile formatted ads replete with call extensions, location extension, & review extensions – if you can get ’em – among other cost-reduction, call-producing tactics. (more…)
Ask Them to Speak Well of Their Dentist
For a lot of dentists out there, generating patient reviews at a consistent clip can be somewhat of a challenge.
But it doesn’t have to be, and it certainly doesn’t have to be an expensive proposition – whether you’re using reviews & retention software or a more grass-roots approach.
Google tends to get most of the reviews attention when it comes to dentists, but best practice is to offer your patients options. Maybe some prefer Facebook, or Yelp (eeeek!), or even Angieslist.
Instead of asking your patients to write a review on Google, ask them to talk into the microphone and give you a voice review. (more…)
Will Google Penalize Your Not So Mobile-Friendly Website?
They could, but it’s not ALL doom & gloom for the dental websites that don’t play so nice with mobile devices.
According to Google,
If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.
The good news is this update: (more…)
How Google’s Mobile-Friendly Update Will Affect Your Dental Practice Local Rankings
In case you missed it; social media, local search, & mobile integration all play nice together.
You may have even missed the often overused (guilty as charged here) industry jargon term, “SoLoMo,” standing for, you guessed it…Social, Local, Mobile. (more…)
Dentists Get Duped By Scam Calls Claiming to Be Google
No, in all likelihood Google is NOT calling your dental practice.
The more likely situation is, those scam robocalls you’re receiving are from (rather unscrupulous) marketing & advertising companies preying on unsuspecting business owners – like dentists. (more…)
How Does Your Dental Practice Website Look on a Mobile Phone or Tablet?
If you’re like most dentists – most small businesses really – then your mobile web presence sucks.
No sugar-coating it and no need for alarming stats that don’t necessarily correlate with the dental industry or poll dental patients, on the search, specifically.
That would be a disservice to you, and I’d be downright lying. (more…)