Sometimes techno speak, industry jargon, boring overused buzz words, and acronyms requiring a separate glossary, are not the best way to communicate the benefits of digitally marketing a dental practice.

OK, all the time.

With the hopes of providing tangible representation rather than esoteric ethereal example, we bring you this recent podcast we found – or more accurately, found us – about the dangerous links between HPV and oral cancer.
 

Listen to internet radio with GirlTalk with Marlo on Blog Talk Radio

 
If content is your worry, fear not.

Dental practices can reduce, reuse, and recycle all of the offline content they’ve been using for years!

Important, relevant, and beneficial health care information is available everyday – you just need to communicate it effectively enough to your local community and list of existing patients…facebook fans friends, followers, tweeps, and circles.

Here is some motivation that seems new, but in fact is not so much.
Uniform City Scrub Top Prints

“For these and other individuals, dental professionals are in a key position to assess and detect oral signs and symptoms of systemic health disorders that may otherwise go unnoticed, and to refer patients for follow-up care,” says Shiela Strauss, associate professor of nursing at New York University College of Nursing and co-director of the statistics and data management core for NYU’s Colleges of Nursing and Dentistry.

Again, not so new to you guys or gals – but a message that needs to be repeated over and over again to the general public so as to make it a regular conversation and/or procedure in the dental chair.

From a digital dental marketing perspective, this kind of conversation is not only a bridge to other elective services, it is also a gleaming example of re-marketable content that can be distributed through multiple online and offline channels.

The return on engagement generated from a piece of content like this endures.

Couldn’t resist..at least we didn’t say ROE!

Someone out there is looking to promote your dental health content; try local morning news, internet radio, local radio, lifestyle magazines, local newspapers…

What other dental health messages that we the public are so clueless about could a practice possibly communicate in similar low-cost, high return, long lifetime marketability?
 


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